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- Building Customer Relationships
- Benefits
- The NewsPrints System
- D.A.S. System Provision
- Background
- Summary
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- NewsPrints helps build customer relationships throughout the image
delivery chain
- Laboratory Image Owners
- (Service Provider) (Newspaper)
- Image Owners Image Users
- (Newspaper) (Customers)
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- Benefits for laboratories
- Benefits for newspapers
- Benefits for customers
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- Establishes laboratory as an innovative digital imaging service
provider, helping newspapers keep up with new technology
- Works with both digital & film based papers
- Delivers digital imaging benefits to film based papers
- Attracts new customers
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- Develops a stronger relationship with newspapers
- Allows newspapers the opportunity to take more pictures - therefore more
print sales will result
- Provides newspapers with a full Internet ordering system to offer to
their readers
- Provides image transfer system with which newspapers can communicate
with their laboratory
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- Develops electronic relationships with customers and laboratory
- Delivers an improved & expanded service to customers
- Reaches more customers, 24/7 with no geographical boundaries
- Easier for customers to buy prints
- Prints delivered quicker
- Reduces risk of customer’s copying proof prints
- System accessed through Image Owners website providing opportunity for
increased exposure
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- Papers can spend more time acquiring pictures
- They can profit from being more speculative with images
- Gives newspapers the opportunity to offer for sale pictures that did not
appear in the paper
- Reduces or even removes proofing costs
- No debt chasing - laboratory collects payment
- Freed from print re-order administration
- Increased exposure drives higher sales and promotes other services
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- Images available to view sooner
- More choice in image purchasing
- 24/7 access to buy images
- Easier and quicker to buy prints
- Simplified ordering
- Faster delivery of prints
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- Internet Ordering Module
- E-commerce enabled Internet ordering for newspaper’s readers
- Counter Sales Module
- Credit account Internet ordering for newspaper’s counter sales
- Print Reorder Module
- Internet ordering of prints from images not on the system
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- E-commerce enabled Internet ordering, using standard Internet web
browsers
- The laboratory, with the NewsPrints system, manages the order, takes the
payment and delivers the prints direct to the customer
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- Required event is selected from the list provided by the image owner
- A username and password, provided by the image owner, can be specified
for selected events
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- Thumbnails from the selected event are displayed 12 per page
- Customers click on a thumbnail to see a larger version of the picture,
and to order prints
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- Order choices are made such as quantity, print surface and size
- Customers proceed to checkout to complete order
- Four payment options are provided, including secure Internet credit card
payment
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- Newspapers can take orders and full payment for print orders over the
counter as usual. They then order the prints from the laboratory through
the NewsPrints Counter Sales
Module using their account facility
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- For all other print requirements, newspapers use the Print Reorder
Module to send the laboratory files with an order attached. The
laboratory returns the prints to the image owner or delivers direct to
the customer.
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- DAS hosts, maintains and upgrades the system; providing a fast single
point of contact for problem resolution
- DAS have the latest in Internet server software, large data servers,
fast disk arrays with robust back-up
- Using DAS eliminates the need for the laboratory to buy complex server
software/hardware systems and recruit the knowledgeable technical
support necessary to host a database driven system
- The time to get up and running will only be a few weeks, rather than the
many months it takes to buy the hardware, build and implement a
dedicated system within a laboratory
- Platform, file format and database independent, a DAS sourced service
will provide one of the most robust and fully featured solutions,
tailored to a professional laboratory’s requirements
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- The NewsPrints system is designed and managed by photographers and
laboratory owners with :
- Over 35 years experience in professional photography
- Over 30 years experience in laboratory management
- Eight years e-commerce experience servicing Virgin Records
- Three years experience running Photo-order, the on-line ordering system
for professional photographers - www.photo-order.co.uk
- One years experience with NewsPrints, the on-line ordering system for
newspapers - www.newsprints.co.uk
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- NewsPrints is the only system based on universally available Internet
browser software which builds relationships between Laboratories,
Newspapers and Readers
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