1	Photo Order Enterprise On-line Web Albums, Print Ordering & Workflow Management for Photographic Laboratories and their Customers
2	Photo Order Enterprise Building Customer Relationships Benefits The Photo Order System D.A.S. System Provision Background Summary
3	Building Customer Relationships Photo Order Enterprise helps build customer relationships throughout the imaging chain Laboratory Image Owners (Service Provider) (E.g. Photographers) Image Owners Image Users (E.g. Photographers) (Customers)
4	Benefits Benefits for Laboratories Benefits for Image Owners Benefits for Customers
5	Benefits for Laboratories Establishes laboratory as an innovative digital imaging service provider, helping it’s customers keep up with new technology Works with both digital & film based customers Delivers digital imaging benefits to film based customers Attracts new customers
6	Benefits for Laboratories Develops a stronger relationship with image owners Allows image owners the opportunity to take more pictures - therefore more print sales will result Provides opportunities for selling ‘add-on’ services E.g. scanning, retouching, film sales, frames, large format Provides image owners with a full Internet ordering system to offer to their customers Provides image transfer system with which image owners can communicate with their laboratory
7	Benefits for Image Owners Develops electronic relationships with customers and laboratory Delivers an improved & expanded service to customers Reaches more customers, 24/7 with no geographical boundaries Easier for customers to buy prints Prints delivered quicker Reduces risk of customer’s copying proof prints System accessed through Image Owner’s website providing opportunity for increased exposure
8	Benefits for Image Owners Spend more time acquiring pictures Profit from being more speculative with images Reduces or even removes proofing costs No debt chasing for Internet orders where laboratory collects payment Freed from print re-order administration Increased exposure drives higher sales and promotes other services
9	Benefits for Customers Images available to view sooner More choice in image purchasing 24/7 access to buy images Easier and quicker to buy prints Simplified ordering Faster delivery of prints
10	The Photo Order System Internet Order Module E-commerce enabled Internet ordering for image owner’s customers Back Office Module Credit account Internet ordering for image owners Print Reorder Module Internet ordering of prints from images not on the system Workflow & Job Tracking Module Workflow for laboratories and Job Tracking for image owners and their customers
11	Internet Order Module E-commerce enabled Internet ordering, using standard Internet web browsers The laboratory, with the Photo Order system, manages the order, takes the payment and delivers the prints direct to the customer
12	Search Required category is selected from the list set up by the image owner A username and password, provided by the image owner, can be specified for selected events
13	View Thumbnails from the selected event are displayed 12 per page Customers click on a thumbnail to see a larger version of the picture, and to buy prints
14	Order Order choices are made such as quantity, print surface and size Customers proceed to checkout to complete order Four payment options are provided, including secure Internet credit card payment
15	Back Office Module Image owners can take orders and full payment for prints as usual. They then order the prints from the laboratory through the Photo Order Enterprise Back Office Module using their account facility
16	Print Reorder Module For all other print requirements, image owners use the Print Reorder Module to send the laboratory files with an order attached. The laboratory returns the prints to the image owner or delivers direct to the customer.
17	Workflow & Job Tracking With this optional module laboratories with ‘always on’ Internet connections can use the system to manage their digital workflow. If they elect to use this feature they can offer Job Tracking to their image owning customers, who in turn can offer it to their customers.
18	D A S System Provision DAS hosts, maintains and upgrades the system; providing a fast single point of contact for problem resolution DAS have the latest in Internet server software, large data servers, fast disk arrays with robust back-up Using DAS eliminates the need for the laboratory to buy complex server software/hardware systems and recruit the knowledgeable technical support necessary to host a database driven system The time to get up and running will only be a few weeks, rather than the many months it takes to buy the hardware, build and implement a dedicated system within a laboratory Platform, file format and database independent, a DAS sourced service will provide one of the most robust and fully featured solutions, tailored to a professional laboratory’s requirements
19	Background The Photo Order Enterprise system is designed and managed by photographers and laboratory owners with : Over 35 years experience in professional photography Over 30 years experience in laboratory management Eight years e-commerce experience servicing Virgin Records Three years experience running Photo-order - www.photo-order.co.uk One years experience with NewsPrints, the on-line ordering system for newspapers - www.newsprints.co.uk
20	Summary Photo Order Enterprise is the only system based on universally available Internet browser software which builds relationships between Laboratories, Image Owners and Customers
21	Photo Order Enterprise