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Digital Asset Management? About Digital Asset Management Benefits of a Digital Asset Management System Savings from a Digital Asset Management System The Advantages of using DAS DAM Systems Advantages of Using the Out-sourced DAS ASP DAM Service About Digital Asset Management Successful businesses manage their assets and the more efficiently they do this, the more successful they become. This is particularly true for digital assets such as images, text, and graphics. Whatever name it is given - Digital Asset, Content, Brand, or Media Management, the concept of managing digital files in a variety of formats, by utilising a database, can be applied to a wide range of applications, all of which are encompassed by DAS. Digital Asset Management (DAM) Digital Asset Management is a centralised and systematically organised way to manage digital files, be they images, text, graphics, video, audio, movie clips, HTML pages, and more. From a single, central repository, files can be easily stored, searched, viewed, ordered, downloaded, updated and/or converted to different formats for different media as needed. While there may be a great deal of commonality in way potential users operate, there are also differences, and a variety of systems exist to address these. However, Digital Asset Management systems generally fall into three categories: 1. Image Catalogues: Typically for the solo user, or small business, these systems provide a simple way to organise, view and search through thumbnails to locate image files stored on a server. These images can then be ordered by the owner of the catalogue or opened up to consumers. Image catalogues can operate over intranets and/or the Internet. 2. Work Group Editions: Designed for small companies and departments within larger companies, these systems allow users to share catalogues of information. They are centralised operations that reside on dedicated servers and are protected by security features that restrict access by specified users to specified assets. Workgroup editions can operate over intranets and/or the Internet. 3. Enterprise Editions: These are sophisticated database applications, which are fully scalable to meet any size requirement. They offer a high degree of customisation, support existing open standards and can interrogate multiple databases in multiple locations. Enterprise Editions are typically B2C and/or B2B applications that offer e-commerce trading on the Internet. DAS can design and supply systems that fit into any of the above categories. back to top Benefits of a Digital Asset Management System
Savings from a Digital Asset Management System
The Advantages of using DAM Systems The result of implementing a DAS DAM system will be a newfound consistency across all media. IT managers can significantly reduce support costs and file incompatibility. Employees can work more cost-effectively, realise fewer wasted resources, and achieve a higher level of quality assurance. Find What You Need: DAM allows users to quickly find what they need. Files can be searched by key words, creation date, file format, or project assignment, and can be reviewed in a variety of ways from within a browser window. Repurpose Files: Taking control of their assets will allow businesses to re-purpose them in innovative ways, introducing new business models to suit the modern use of resources. Save Time and Money: DAM streamlines a company's creative and production workflow processes. It reduces production cycles and costs, and even increases production quality and brand consistency. Customised Look: Partners, associates and clients can have a co-branded or customised look when they log on to a site. Used As a Production Tool: Multiple approval types and routing can be set up, with e-mail alerts. Users are alerted at log-in if they have items needing approval. Advanced features will include versioning of files, file checkout, routing, and approvals. Everyone who needs to see a file can be notified by automatic e-mail alerts and notes can attached from any computer with an Internet connection. The geographic distance between partners, associates and sub-vendors is no longer an issue. back to top Advantages of Using the Out-sourced DAS ASP DAM Service Application Service Provider (ASP) This is an out-sourced solution, which offers the advantages of an in-house system, without the risks of software and equipment obsolescence. Managed by the DAS team of experts, a proven solution can be customised and installed quickly. DAS will host, administer, and facilitate online management of digital assets, providing a fast, single point of contact for problem resolution. DAS has the latest in software, large data servers, fast disk arrays, and have created robust backup, efficiently and effectively providing an automatic escalation solution. The ASP model eliminates the need for a company to buy the complex software/hardware system and recruit the knowledgeable technical support necessary to host a large repository in-house. The time to get up and running will be weeks, rather than the many months it may take to buy the hardware, customise and implement an in-house system. Platform, file format, and database independent, a DAS supplied outsourced ASP service will provide one of the most robust and full-featured Digital Asset Management solutions, tailored to a company's requirement. back to top |
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